Short Pump Station
11341 West Broad Street
Glen Allen, VA 23060
Monday - Saturday
10am - 9pm
11am - 6pm
Below you will find an article from the Richmond Times Dispatch on Jeff’s New Balance Store.
Stop in and look them up when you are in Richmond...It's a great store and in a great location!
1991 New Balance Poster following our sweep of the 1990 USATF National Marathon Championships in Columbus, Ohio (L-R: Steve Spence, Steve Taylor, Don Janicki, Mark Curp). I ran 2:13:56 for my Marathon debut in wind-chills of 15 degrees...two weeks after 1:02:29 for a 1/2 Marathon in Toronto, Canada...TMK still the fastest ever run in Canada.
Biz Buzz: New Balance store is UR grad’s latest project
By Louis Llovio
Richmond Times Dispatch
Published: May 3, 2010
Jeff Strojny is going from running track to running a shoe store.
While the change might seem like a big one, it's really not.
The 2009 University of Richmond grad is manager and part-owner of the new New Balance store in the Short Pump Station shopping center in western Henrico County.
The 2,400-square-foot store was scheduled to open this past Saturday. The official grand opening is this coming Saturday. New Balance specializes in running shoes and apparel.
As a UR student, Strojny was on the school's track team. His father, John, owns NB Retail Management, a Delaware-based company that operates five New Balance stores in the mid-Atlantic, including one in Northern Virginia. Before New Balance, he owned several The Athlete's Foot stores.
After graduating last year, Jeff decided that he wanted to open his own store in Richmond.
"This is what I wanted to do. I remember being 4 or 5 and running around the stores. I grew up as a young curious kid going to the stores," Jeff said.
NB Retail didn't have a store in the area, nor was it considering opening one. But market studies, coupled with identifying a good location, convinced the father that the Richmond area, particularly Short Pump, was a solid market for the company.
Although his father runs the company, family ties weren't enough of a reason to open a new location in a new market. Jeff was a music major with a minor in psychology.
"The first thing I did was make him take a business class," the father said.
The other thing his father did was make Jeff put up 20 percent of his own money. That's the deal NB Retail Management has cut with several of its managers.
Putting up the money and taking an ownership stake give managers added motivation to make sure their stores run well and make money, the father said.
New Balance previously had two stores in the area but closed them.
If this store does well, NB Retail could explore opening other stores in the area.
Both believe that the younger Strojny is ready for the task, though Jeff admits a little trepidation.
"It's kind of nerve-wracking," he said of putting on the final touches and getting ready to open. "But we'll be ready."